We Made This Business $10m in Sales in 10 Months Only, 2X Orders

$2.6m

Spend

9.92x

ROAS

458%

Extra Revenue

Case Study Breakdown

The Challenges

  • Expand market presence and reach new customers

  • Diversify offers and create a bigger value ladder

  • Driving traffic through a new funnel

The Results

  • Successful implementation of a full-fledged funnel

  • Creation of a reliable acquisition method for the business

  • Improved metrics such as CPA, CPC

What You Learned From This Study

✅ The importance of strategic partnerships for market expansion

✅ How to maintain brand identity while diversifying product offerings

✅ Strategies for effective cross-promotion and customer acquisition

Introduction

In this case study, we explore a boutique skincare brand that sought to expand its market presence beyond its core product line of facial serums. Facing stiff competition in the crowded skincare market, the company recognized the need to diversify its offerings and forge strategic partnerships to reach new customers.

Campaign Management

Every week, this business would change its offering. For example… At the start of the giveaway campaign, the offer would be ‘buy one get one free. The week after would be ‘15% off sitewide’

This rapid change in offerings would mean new creatives and copy angles every 7 days. 

A high turnover of content and other marketing assets led us to create a management machine which kept every team member accountable for meeting deliverables. We aimed for 7 new video creatives every week with 7 pictures to accommodate. Each creative was scripted using effective frameworks and sent to the client to produce 2 weeks in advance. Additionally, 3 email campaigns were sent out each week.

We decided to create a management dashboard. Each member of the team had access to this dashboard to stay informed of essential deadlines. This dashboard had an additional positive effect in that it helped us with tracking results. We would replicate highly effective campaigns in the following giveaways. And storing this data meant we could quickly figure out which offer yielded the best results on an ongoing basis.

Maintaining Brand Identity

Despite diversifying its product offerings through partnerships, the skincare brand remained committed to its core values and brand identity. Each new product launch and collaboration aligned with the brand's ethos of natural ingredients, sustainability, and cruelty-free practices. By maintaining consistency in messaging and product quality, the brand retained the trust and loyalty of its existing customer base while attracting new customers through innovative offerings.

Strategies for Effective Cross-Promotion

Cross-promotion played a crucial role in the success of the brand's expansion efforts. Leveraging the audiences of its partner businesses, the skincare brand implemented targeted marketing campaigns across social media, email newsletters, and in-store promotions. By offering exclusive discounts, limited edition products, and joint giveaways, the brand incentivized customers to explore its new product lines while driving traffic to partner businesses.

Conclusion

Tightly managed operations will have an extremely positive effect on your brand. Organisation in all aspects of your marketing will allow you to understand the root cause of your success and double down on what works. 

Brand messaging is the overarching factor that determines success… Creating a brand sheet means you can stick to creating ad assets that actually work.

Utilising proven ad frameworks will allow you to scale without gambling. Tiny iterations on a proven angle will give ad accounts new life and allow even further success.

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